When a customer takes the time to call your business, don’t waste it. This is a big opportunity to underline your brand and remind the customer why they need you. Shockingly, many businesses ignore or miss this opportunity altogether while spending thousands on a fancy logo or merchandise.
The customer experience should be sublime. Amaze your callers with an IVR voice-over specialist that sounds interested in them. Thank them for their time, and reassures them you will help.
A customer always needs to be assured that they’re on the right path and a professional voice-over service for business telephone greetings, out-of-hours messages, and IVR systems will communicate your messages clearly with a wide demographic of callers.
Choosing an exceptional IVR voice-over service for your company’s IVR voice-over or telephone messages and branding is a challenge. There is a lot of pressure to choose a voice that is all things to anyone regardless of age, education level, location, religion, or even the reason for their call.
This is impractical and if we’re honest it can lead to choosing a non-distinct voice that adds nothing to your brand. The magnolia of voices.
Your phone line is one of the best ways to interact with your customers. It’s a marketing opportunity and it’s crucial to involve your marketing team in the casting process.
Ultimately though, the customer experience is the most important factor and there are some common themes we find when casting voice-over artists for IVR.
Voices are commonly age 30-50 because most callers want to speak to be taken seriously by someone in authority. If they sound too young or old it can lead to misconceptions and dropped calls.
75% of businesses we work with choose a female voice actor. In some sectors, this shows some signs of change but it's worth bearing in mind.
‘Neutral’ English Accent
There is actually no such thing as a neutral accent, but most people want a soft RP-English accent in the UK, and in America, it’s the Standard General American accent.
A smooth ‘texture’ voice-over is considered the most professional and clear sounding to listeners. A husky or weathered sounding voice may be the right call for some brands though - no pun intended!
A normal pitch voice is easier to hear over a poor-quality phone line signal. If your IVR voice-over artist is too deep or high-pitched they may not sound coherent.
A nurturing tone
A reassuring and calm voice keeps callers happy on hold. It’s important not to sound overly jovial, especially if the reason for the customer call is to make a complaint!
At Voquent our producers have first-rate experience helping marketeers and customer service managers cast suitable voice-over artists for telephone messages and IVR.
We’ve worked with insurance companies, banks, airlines, travel companies, legal firms, software giants, and countless small and medium-sized enterprises.
Feel free to contact us at any point on your journey.
Voquent is the world’s leading online voice-over casting and recording platform. Finding professional talent has never been easier.
We help brands, content creators, and entertainment companies quickly source authentic voices in any language or accent. From commercials to documentaries, eLearning courses to video games – our team has produced voice-over translations and media localizations for countless projects.