Feel the chills
Fear is infectious. When one of us gets scared, the rest of us end up on edge too. Establishing that the characters in your content are afraid is the best way to suggest that there is something to fear. Audiences can’t simply ignore the looming presence of danger, so scared voices have the power to make any listener take notice.
It’s all about the payoff. Scared vocal tones allow the audience to emotionally invest in any tense situation. Building tension and fear is an essential part of the setup before you give your audience chills with a scary payoff.
From nervous to trembling, scared voices are used in horror to point towards a threat, charity content to help viewers empathise with a plight, and Halloween advertisements to stay on theme.